The Arena Football League has some fans I’ll give it that; lonely, sad, bored, nothing better to do on the weekend fans. I'm not one of them, but I wouldn't make fun of anyone who was. The sport just isn't for me. The AFL is a garbage sport much like pro wrestling, tractor pulling, and the NHL, but now that ESPN has the television rights to the Arena League it has become "cool" and "trendy" and "fun" and "exciting". The Worldwide Leader is telling sports fans to care about the AFL, not because it offers a diversion from spending time with your family and an excuse to drink (which has been its appeal in the past), but because it's a true and relevant sport.
The big push is happening with the AFL season about to kickoff. ESPN will force feed its audience the AFL whether we want it or not, they stand to make too much cash. If you watch ESPN you know they excel at one thing: promoting their product, so here's what to expect: They will brag about the ratings no matter how small, Around the Horn and PTI will talk about the league with reverence, and Stu Scott will hype the players to no end. Mike and Mike, the ESPN radio dinks and new AFL announcers already stammer and stutter about the AFL ceaselessly, and today it popped up on ESPN.com's AM JUMP (the poor man's version of the now defunct Daily Quickie). It's just another reason to hate the network I used to love.